MARKETING CASE STUDY
Mi Abode, independent Swedish Interior design brand, operating one retail outlet and an ecommerce site.
Established in 2014 this exclusive brand was launched by a very driven entrepreneur, the products are unique and exciting, bringing Swedish and Danish design to Saddleworth and beyond. Since launch there has been a shop expansion and an e commerce site developed.
The business has exceeded expectations of growth year on year however sales had begun to flat line. Website traffic although reasonable was not transacting at the required rate to return on investment.
The owner wanted direction on how to drive additional sales through current channels plus was looking for inspiration to engage with her current customer base and to grow the audience.
I now work monthly with Mi Abode to deliver on the required elements within the budget restrictions.
Marketing Audit and creation of Marketing plan.
Introduction of business newsletter distributed both on and offline.
VIP customer creation & special launch events.
Database creation to engage and inform loyal customers.
Identified additional revenue opportunities, Mi Abode now selling at exclusive artisan markets to drive additional sales.
Public relations activity, including traditional press and online. Instrumental in the appointment of designated PR agency.
Product augmentation offering interior design as an additional service offer.
Website redevelopment planned and future digital marketing plan once completed.